{"id":27327,"date":"2017-05-17T15:15:02","date_gmt":"2017-05-17T23:15:02","guid":{"rendered":"https:\/\/www.thelefortreport.com\/blog\/?p=27327"},"modified":"2017-05-19T09:26:04","modified_gmt":"2017-05-19T17:26:04","slug":"check-out-two-great-new-songs-from-grizzly-bear-despite-teaser-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.thelefortreport.com\/blog\/2017-05\/check-out-two-great-new-songs-from-grizzly-bear-despite-teaser-marketing-campaign\/","title":{"rendered":"Check Out Two Great New Songs from Grizzly Bear (Despite Teaser-Marketing Campaign)"},"content":{"rendered":"

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Thanks to the digital media revolution, we live in an age in which there is more high-quality entertainment content available than can possibly be consumed. You simply can’t keep up. Adding to this conundrum, more artists (including favorite music artists such as Radiohead<\/strong> and Feist<\/strong>) are engaging in “teaser” social media marketing campaigns that feature “teaser” blurbs and bits of songs (i.e. “Teaser Marketing”) in advance of the regular new-release marketing efforts. Due respect to the marketing “genius” that dreamed this up, but please: MAKE IT STOP<\/strong>. We’re reasonably certain there are analytics that marketers are palming off on artists to support these “teaser campaigns,” but from our vantage these campaigns are a waste of a band’s time and money, and an annoyance. We refuse to spend our time on (oft-times) unintelligible, context-less teaser clips and song-snippets when we can instead be sifting through new whole songs or albums by others. More importantly, why would we or any media outlet (we’re looking at you Pitchfk<\/strong>, Stereogum<\/strong>, Consequence of Sound<\/strong>, Spin<\/strong>, etc.) act irresponsibly and waste their readers’ time with such half-baked dross? Ultimately, these teaser campaigns may comprise so much “crying wolf” that the artists’ subsequent, fully-formed content is glossed over.<\/p>\n

Take, for example, the recent teaser campaign for Grizzly Bear’s<\/strong><\/a> impending new album Painted Ruins<\/strong><\/em>. Since April 4th\u00a0Grizzly Bear\u00a0<\/strong>(another of our favorite bands)\u00a0has released one cryptic sound-teaser after another. And we have purposefully ignored them all. So when the band finally revealed an actual, whole song (Three Rings<\/strong><\/em>) on May 4th, we completely missed it. Only today, when the band revealed a second new song (Mourning Sound<\/strong><\/em>), did we realize that the band’s teaser-campaign was over and actual songs were being revealed. All of which is a shame since both songs live up to the high standards we associate with Grizzly Bear<\/strong>. \u00a0Check ’em out below. Three Rings<\/strong><\/em> features the band’s signature high harmonies and musical mien, whereas the punny\u00a0Mourning Sound<\/i>\u00a0<\/strong>has a new-wave chug that shares some classic 80s synthesizer inflections.<\/p>\n

Confirming that we’re not alone in our teaser disdain, Grizzly Bear<\/strong> posted a mea culpa of sorts via Instagram<\/a><\/strong>.<\/p>\n

Painted Ruins<\/strong><\/em> will be released on August 18th\u00a0on RCA Records<\/strong>. Pre-order the album at iTunes<\/a>, Amazon<\/a><\/strong>, or Google Play<\/a><\/strong>.<\/p>\n

The band will also head out on tour this fall, including December dates in Cali. Check ’em out at bottom.<\/p>\n